Since the Internet takes away business from channel members, most marketing managers find the Internet to be more of a disadvantage to their efforts than an advantage.
Answer the following statement true (T) or false (F)
False
While many marketing managers were originally concerned about the Internet taking business away from channel members and direct sales, most have found that it has been more an advantage than a disadvantage to their selling efforts. They have increased usage of the Internet to fulfill the more mundane tasks of order fulfillment and providing information.
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According to the 80/20 rule, only 20 percent of a product's users account for 80 percent of the volume of product a company sells
Indicate whether the statement is true or false
The cost of goods sold section of the manufacturer's income statement is commonly supplemented by a schedule of cost of goods manufactured
a. True b. False Indicate whether the statement is true or false
Regardless of strategy, the best way to maintain success is ______.
a. provide better quality and value than your competitors b. invest in good marketing campaigns c. constantly innovate and look for new market niches d. hire and retain quality employees
A firm that offers employees options such as flexible hours, job sharing, and telecommuting is engaging in family-friendly practices.
Answer the following statement true (T) or false (F)