Describe the steps researchers should take if they find unexpected results.

What will be an ideal response?


Answers will vary

Communication & Mass Media

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Which of the following is NOT one of the general purposes mentioned in the text?

a. to inform b. to persuade c. to motivate d. to critique

Communication & Mass Media

A common pattern in this culture is for one person's self-disclosure to be followed by a similar self-disclosure from the other person. This is the characteristic of self-disclosure known as _____

a. reciprocity b. appropriateness c. assessment d. reflexivity

Communication & Mass Media

Yousef ended therelationship with his girlfriend by writing “It’s over” on a sticky note. The sticky note served as which component of communication?

a. meaning creation b. participants c. noise d. channel

Communication & Mass Media

Cultural identity refers to those of our social identities which are based on our cultural membership. Which of the following is NOT a characteristic of cultural identity?

A. We are less aware of our cultural identities when we find ourselves in another culture. B. The level of our cultural identification influences our behaviours. C. Cultural identity has a value and salience content. D. Although cultural identity is often defined by the nation, it is still different from national identity.

Communication & Mass Media