_______ is a crucial part of crafting a good public relations strategy.

A. Lobbying
B. Branding
C. Advertising
D. Marketing


B. Branding

Communication & Mass Media

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One of the major differences between Kenyan and American public speaking patterns is _____

A. American audiences often make verbal responses during speeches B. Kenyans deploy the pronoun "I" more often C. Kenyans tend to use proverbs and analogies rather than citing research D. American speakers believe it is acceptable for the speech to run well past the allotted time

Communication & Mass Media

Which of the following is an example of negligence in a libel suit?

A. A reporter wrote an article criticizing a popular athlete, knowing many fans would dislike it. B. A reporter included many critical sources about a movie star and cited each one. C. Because a reporter did poor research, his article falsely criticized a rock star. D. Because a reporter had a grudge against a politician, she published an accurately negative article about him.

Communication & Mass Media

Customizing your speech specifically to influence your target audience is considered ethically questionable

Indicate whether the statement is true or false.

Communication & Mass Media

Solve the following rational equation for h:

What will be an ideal response?

Communication & Mass Media