Which of the following statements is true of a target market?

A. Uncontrollable elements continually evolve and create changes in a target market.
B. Managers can control the external environment that molds and reshapes a target market.
C. Environmental scanning is performed by firms in order to prevent changes in a target market.
D. Unlike uncontrollable variables, controllable variables do not affect a target market.


Answer: A

Business

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