Companies increasingly are using the Internet in their public relations strategies.
Answer the following statement true (T) or false (F)
True
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If the marketing communication has piqued the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from "I want it" to "I like it."
Answer the following statement true (T) or false (F)
At the end of an average twelve hour day, how many cans of soda will the vending machine have dispensed?
The soda machine outside the lecture hall sees a steady stream of customers throughout the day. While the machine takes 4 seconds to deliver a can of carbonated sugar water once the button is pressed, the student customers introduce variation into the delivery process by pondering their selection for a while. Thus, we can safely say that the service time is governed by a negative exponential probability distribution that averages 10 seconds. Over the course of a twelve hour lecture day, students arrive at the rate of 240 per hour, Poisson distributed of course. A) 4320 B) 3600 C) 3240 D) 2880
Suppose Firms A and B have the same amount of assets, total assets are equal to total invested capital, pay the same interest rate on their debt, have the same basic earning power (BEP), finance with only debt and common equity, and have the same tax rate. However, Firm A has a higher debt to capital ratio. If BEP is greater than the interest rate on debt, Firm A will have a higher ROE as a result of its higher debt ratio.
Answer the following statement true (T) or false (F)
Flintstone Mining Inc has a weighted average cost of capital of 12%. Flintstone has 40% debt in its capital structure (debt-to-equity is 0.67 ) and the yield on Flintstone bonds is 6%. The corporate tax rate is 40%
What is the cost of equity for Flintstone? A) 12.6% B) 14.6% C) 15.6% D) 16.6% E) 17.6%