Lloyd Bitzer (1968), the scholar who introduced the concept of the rhetorical situation, coined the term _____ as the reason a speech needs to be given.

a. exigence
b. duress
c. contingency
d. crisis


a. exigence
Lloyd Bitzer (1968), the scholar who introduced the concept of the rhetorical situation, coined the term exigence as the reason a speech needs to be given.

Communication & Mass Media

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What will be an ideal response?

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According to 2011 salary data, the median salary for recent public relations graduates is

A) $24,000. B) $32,000. C) $43,000. D) $51,000. E) $60,000.

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a. Obscure b. Unknown c. Linguistic d. Comprehension

Communication & Mass Media