Which of the following is an example of a secondary source?

A) a research report in an academic journal
B) a summary of research appearing in a popular magazine
C) an encyclopedia entry
D) a corporation's annual report


B

Communication & Mass Media

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An audience that believes the organization’s responsibility is high, but the severity of the crisis is low is a(n) ________ audience

a) bemused b) concerned c) animated d) antagonistic

Communication & Mass Media

What is the primary difference between quantitative and qualitative data?

a. Quantitative data are more rigorous than qualitative data. b. Quantitative data are numerical, while qualitative data are nonnumerical. c. Qualitative data are used by positivists, while quantitative data are used by interpretive researchers. d. Quantitative data are useful for reason explanations, while qualitative data are most useful for cause-and-effect explanations.

Communication & Mass Media

Which type of listening response includes the use of head nods, facial expressions, and short utterances such as "uh-huh" that signal your interest to the speaker?

A. supporting B. engaging C. backchanneling D. pseudolistening

Communication & Mass Media

The two major kinds of online speeches discussed in your textbook are streaming speeches and downloaded speeches.

Answer the following statement true (T) or false (F)

Communication & Mass Media