Which of the following summarizes the AIDA steps in the persuasive process??
A) ?Gaining attention, insinuating action, creating desire, and initiating acceptance
B) ?Gaining acceptance, inviting questions, designating action, and encouraging attention
C) ?Gaining attention, generating interest, creating desire, and motivating action
D) ?Gaining attention, initiating action, discussing benefits, and initiating acceptance
C
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Indicate whether the statement is true or false
Marie, an employee of Nickel Tool Company, files a sexual-harassment suit against Owen, her supervisor. Marie wins. Nickel may also be liable if it had effective harassment policies and complaint procedures, and
A. none of the employees followed them. B. Marie followed them. C. all of the employees were aware of them. D. Owen followed them.
Gathering and distributing purchasing information both from and to internal and external parties using Internet technology best defines
A) e-tendering. B) e-informing. C) e-sourcing. D) e-MRO.
The general rule for knowing which distribution channel is best is: Make the product available in whatever number of locations, great or small, is needed to satisfy customers
Indicate whether the statement is true or false.