An effective persuasive message includes a central selling point that is woven throughout the entire message
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true
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What criteria should a firm consider before choosing a channel alternative?
What will be an ideal response?
The amount of capital paid in by the stockholders of the corporation is called legal capital
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A payoff table shows the amount for each alternative if each possible event occurs
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When products are introduced into one nation from another, acceptance is far more likely
A. if prices are set very low. B. when bribes are paid to local officials to aid distribution. C. if there are similarities between the two cultures. D. if packaging is adjusted to match local preferences. E. when retailers are given incentives to push the products.