4. Facial recognition technology allows multiple retailers to sell products to consumers through social media sites
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Facial recognition technology allows market researchers to record consumers' nonverbal reactions to products and advertisements, giving them more information about customer preferences.
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Following the economic crisis in Asia, many companies in that region have turned to direct mail in order to save costs
Indicate whether the statement is true or false
Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?
A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending. E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.
What are typical elements of an appropriate sympathy note after someone has passed away?
Chojnowski Incorporated makes a single product-a cooling coil used in commercial refrigerators. The company has a standard cost system in which it applies overhead to this product based on the standard labor-hours allowed for the actual output of the period. Data concerning the most recent year appear below: Budgeted (Planned) Overhead: Budgeted variable manufacturing overhead$82,450 Budgeted fixed manufacturing overhead 325,975 Total budgeted manufacturing overhead$408,425 Budgeted production (a) 25,000units Standard hours per unit (b) 1.70labor-hours Budgeted hours (a) × (b) 42,500labor-hours Applying Overhead: Actual production (a) 20,000units Standard hours per unit (b) 1.70labor-hours Standard hours allowed for the actual
production (a) × (b) 34,000labor-hours Actual Overhead and Hours: Actual variable manufacturing overhead$74,812 Actual fixed manufacturing overhead 312,975 Total actual manufacturing overhead$387,787 Actual hours 31,700labor-hours ?The variable component of the predetermined overhead rate is closest to: A. $1.76 per labor-hour B. $1.94 per labor-hour C. $2.20 per labor-hour D. $2.36 per labor-hour