The first longitudinal study in mass communication area analyzed:

a) An advertising campaign
b) A presidential election
c) Television viewing
d) Violence in media


b

Communication & Mass Media

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Because they came from a different background, new directors had no sense of movie-making style

Indicate whether this statement is true or false.

Communication & Mass Media

Balanced presentation aids are pleasing to look at

Indicate whether the statement is true or false

Communication & Mass Media

A group of people who are part of an overall society but also distinct from the overall society in that they hold values, understandings, and practices that are not shared by people outside the group is called a __________. [p. 57, II]

a. social community b. cultural identity c. isolated culture d. native culture e. community theatre

Communication & Mass Media

The degree to which relational partners mutually confirm, value, and accept each other's sense

of self is known as which of the following? A) a complementary relationship B) a relationship of circumstance C) a competitive symmetrical relationship D) interpersonal intimacy

Communication & Mass Media