Which does not describe a current software trend?
A) suites of applications with integrated modules
B) bit-size programs for smartphones
C) legacy systems
D) social networking tools
C
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The smoothing of pension expense is:
A. not allowed by GAAP if the sole purpose is to prevent earnings volatility. B. illegal and prohibited by SEC. C. allowed through amortization and deferral to prevent volatility in earnings. D. unethical and not allowed by GAAP.
Name and describe the three different types of cost advantage a business can achieve to attain a competitive advantage. Be sure to explain how each type results in a competitive advantage
What will be an ideal response?
The Federal Drug Administration (FDA) has established the following requirements relating to the ingredientslabeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer.Labels must include quantity of and type of ingredients included in the food product.Labels must be printed in a specific font size? Regarding these requirements, which one of the following statements is correct?
A. ? This is an example of marketing ethics as determined by a government regulator. B. ? This is an example of marketing ethics as determined by a private-interest group. C. ? The primary objective of these requirements is to enhance competition in the marketplace. D. ? The primary objective of these requirements is to make food packaging educational. E. ? The primary objective of these requirements is to assist consumers with their recipes.
Relationship marketing is defined as ‘proactively ______…………… , ______……………………….. and ______……………. committed, interactive and ______………………. exchanges with ______………………. customers (partners) over time’ (Harker 1999).
Replace the missing words in the following definition of relationship marketing.