Answer the following statement(s) true (T) or false (F)
1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell.
2. The New Coke product, introduced in 1985, failed because most people did not like the taste.
3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action.
4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards.
5. Most American consumers can easily identify native advertising as paid marketing messages.
1. True
2. False
3. True
4. True
5. False
You might also like to view...
According to your textbook, which of the following items is considered the most important component of effective physical delivery?
a. posture b. gestures c. facial expressions d. eye contact e. use of space
The best method for organizing a speech is:
A. Outlining the points B. Summarizing ideas into paragraph form C. Creating a system of symbols to remind the speaker of what to say D. All of the above are good methods
Although listeners at a sports banquet may differ in age, sex, religious affiliation, and ethnicity, their mutual interest in the sport is probably more salient than their other characteristics in this context
Indicate whether the statement is true or false
Negotiating is a special communication task that occurs when business groups have both common interests in working together and conflicting interests which may prevent them from working together.
Answer the following statement true (T) or false (F)