A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a ________
A) true friend
B) butterfly
C) stranger
D) barnacle
E) true believer
B
You might also like to view...
Angelina is not finding her relationship with Brad to be rewarding and she is thinking about how a relationship with someone else might be better or worse than her relationship with Brad. Angelina is establishing which of the following?
A. comparative relations B. rewarding relationship C. personal revelations D. comparison level for alternatives
A benefit corporation (or B-Corp) is an organization certified by the nonprofit B Lab to ensure strict standards of social and environmental performance, accountability, and transparency are met. According to the book, which of the following statements is true?
a. Large non-profits are leaders in this movement. b. To host a telethon to raise money, the organization must be a B–Corp. c. “Buy One, Give One” promotions can generating sales while also raising awareness of social issues. d. all of these
Which of the following statements is CORRECT?
A. If the cost of capital declines, this lowers a project's NPV. B. The NPV method is regarded by most academics as being the best indicator of a project's profitability; hence, most academics recommend that firms use only this one method. C. A project's NPV depends on the total amount of cash flows the project produces, but because the cash flows are discounted at the cost of capital, it does not matter if the cash flows occur early or late in the project's life. D. The NPV and IRR methods may give different recommendations regarding which of two mutually exclusive projects should be accepted, but they always give the same recommendation regarding the acceptability of a normal, independent project. E. The NPV method was once the favorite of academics and business executives, but today most authorities regard the MIRR as being the best indicator of a project's profitability.
Which of the following statements is true?
a. Respondeat superior is a vicarious liability of an agent. b. Respondeat superior is a direct liability of principal. c. Respondeat superior holds that an employer's liability for torts extends only to torts committed within the scope of employment. d. Respondeat superior holds that a principal is usually liable for the unauthorized torts of an independent contractor.