The governor opposes the installation of wind turbines as a new energy source in his state because “we have never done anything like this before.” What is he using to make his point?

a. testimonial
b. transfer
c. anecdotal evidence
d. appeal to tradition


Answer: d

Communication & Mass Media

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As part of his economics seminar, Geraldo has been invited to give a persuasive speech to a community audience on the subject of Social Security. The most important factor for Geraldo to consider when analyzing his audience is probably its

A. age. B. gender. C. sexual orientation. D. education. E. occupation.

Communication & Mass Media

According to your textbook, the following statement is an example of what type of fallacy?The mayor was re-elected with a large majority and continues to have high popularity in the polls. Clearly, then, he has the correct policy on police-community relations.

A. ad hominem B. invalid analogy C. hasty generalization D. false cause E. bandwagon

Communication & Mass Media

Assuming an attentive posture, holding eye contact, and nodding to show you understand what another person is saying are nonverbal behaviors that convey which dimension of relational-level meanings?

A) ?responsiveness B) ?liking C) ?status D) ?power E) ?control

Communication & Mass Media

The medium through which message is transmitted is called

a) channel b) noise. c) competence. d) field of experience.

Communication & Mass Media