Scenario 7.1
Use the following to answer the questions.
?
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Since she has experienced a problem starting her car when the weather is cold, Kayla has asked several of her friends and family members where they have their cars repaired. Kayla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kayla's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to . The type of decision making that Kayla is using to select an auto repair shop would be
A. intensive decision making.
B. extended decision making.
C. routinized response behavior.
D. selective decision making.
E. limited decision making.
Answer: E
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