What term refers to the timed releases of films to different outlets such as domestic theaters, pay channels, and video rental?

a) Windowing
b) Merchandising
c) Segmentation
d) Vertical integration


Answer: A

Communication & Mass Media

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Which of the following statements concerning communication apprehension is true?

a) Gaining experience helps to reduce communication apprehension. b) Public speaking is the rarest of communication apprehensions. c) The less you prepare, the less apprehension you will experience. d) Setting unrealistic expectations eases communication apprehension.

Communication & Mass Media

Which objective of a good speech introduction is fulfilled by the following statement?This morning I'll explain the four kinds of exercises you need to make a complete fitness program-aerobic, strengthening, endurance, and flexibility.

A. state the importance of the topic B. relate to the audience C. establish the speaker's goodwill D. summarize the introduction E. preview the body of the speech

Communication & Mass Media

Depth and perspective should be used whenever possible to enhance a graphic

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is an example of an intangible resource?

A. supplies B. office C. decision-making style D. positive thoughts

Communication & Mass Media