Which of the following is NOT a potential shortcoming of the telephone survey?
A) The respondent cannot be shown anything.
B) It does not permit the interviewer to make various face-to-face judgments and evaluations.
C) It does not permit a high quality sample.
D) It does not allow for the observation of body language, facial expressions, or eye contact.
E) There is an increased use of answering machines
C) It does not permit a high quality sample.
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The best, most effective point-of-purchase displays utilize the following techniques, except:
A) integrate the brand's image into the display B) integrate the display with current advertising and promotions C) offers some type of price discount or promotional incentive D) make the display dramatic to get attention
Which of the following is a key characteristic of a probability sample that determines the sample size of a population?
A) the number of chances a result occurs as planned B) the permissible sample error that can be allowed C) the inability to statistically project the results to the entire population D) the similarity in the sample characteristics being measured
Which of the following statements about the innovation adoption categories is true?
A) More than 50 percent of the population is classified as late majority adopters. B) Early adopters avoid risk. C) Early majority adopters do not want to be the first or the last to try a new product. D) Innovators are a much larger group than laggards. E) Late majority adopters are typically very concerned about social acceptance.
If an activity's cost is plotted against its duration on axes with zeros at the origin:
A) The slope of the line is positive because it costs more to finish an activity more quickly. B) The slope of the line is negative because a shorter activity costs less than a longer one. C) The slope of the line is negative because it costs more to finish an activity more quickly. D) The slope of the line is positive because a longer activity costs more than a shorter one.