Nigel is an athlete who plays a variety of sports that all require various athletic shoes. He has a favorable attitude toward Nike shoes. This favorable attitude is called brand

A. loyalty.
B. recognition.
C. preference.
D. insistence.
E. equity.


Answer: A

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Trial courts, like inferior courts, are limited by the amount of civil damages that can be awarded or the criminal penalties that can be imposed.

Answer the following statement true (T) or false (F)

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Sally's is a boutique bakery that specializes in cupcakes. How can Sally's create channel differentiation to stand apart from its competitors?

What will be an ideal response?

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Which of the following statements is not true?

A. Google is the leading platform for mobile display ads. B. Google has four of the top eight apps. C. Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D. Google generates over 50% of all mobile search ad spending.

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Which of the following is a characteristic of rule utilitarianism?

A) Actions can be judged good or bad based on rules and principles that are applied universally. B) An act is ethically right if the performance of similar acts by all similar agents would produce the best results in society or has done so in the past. C) An act is right or wrong on the basis of whether that individual act alone brings net happiness to society. D) Actions are evaluated as good or bad depending on whether they contribute to improving inherent human capacities such as intelligence, wisdom, and self-restraint.

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