Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind. This type of strategy is referred to as GCCP (global consumer culture positioning)
Indicate whether the statement is true or false
TRUE
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Which of the following statements is true of banks?
A. Small banks do not face the same competitive pressure as large banks do. B. Location of banks does not determine the level of competition among them. C. Bank spreads are large for large banks. D. Returns on equity are large for small banks.
Google made a pledge to investors when it went public to reserve 1% of its profit and equity to “make the world a better place.” This is an example of corporate
a. fairness. b. correctness. c. greenworks. d. philanthropy. e. sustainability.
Which of the following kinds of organizations is most likely to be mechanistic?
a. A tech start-up b. A school c. A nuclear power plant d. An architecture firm
The study of an individual item or account over several periods in the same financial year or over many years is known as:
A. Ratio analysis B. Vertical analysis C. Liquidity analysis D. Horizontal analysis