Describe "customer incentive to purchase" and explain how a supplier firm can take action to increase it
What will be an ideal response?
Customer incentive to purchase captures the likelihood that a prospect will buy a supplier's product. It can be measured as value minus price. Thus, a supplier firm can increase it in three ways: 1) it can increase the value of its offering by adding product features or services at no extra charge, 2) it can reduce its price, and/or 3) it can add product features or services while simultaneously reducing price.
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A financial intermediary
A. is a government-owned acceptor of deposits. B. pools the funds of many people. C. speculates in the stock market. D. advances loans but does not accept deposits.
One advantage of a corporation is the lack of mutual agency
Indicate whether the statement is true or false
A direct marketer is involved in decisions relating to headlines, paper quality, and message content. What step is involved in the retailer's direct marketing strategy?
a. presenting the message b. customer contact c. business definition d. customer response
Which of the following is true of a gift promise?
A) A gift promise can be enforced in a court of law. B) A completed gift promise cannot be cancelled for lack of consideration. C) A gift promise contains considerations. D) The promisee can take legal action if the promisor does not uphold the promise.