Data mining refers to
A. the use of information derived solely from unsolicited sources such as customer complaints or complements.
B. a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.
C. any form of electronically-generated market research.
D. the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
E. obtaining information about a competitor and its products for use by one's own firm.
Answer: D
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What will be an ideal response?