Your friend Matt comes to you for advice because of your amazing business prowess. He would like to start his own business, but he is concerned about the high failure rate. If possible, he would like to mitigate his risk somewhat. He also has limited capital and not much business experience. You recommend that Matt consider opening a _______________, but you warn him that one disadvantage to doing so is that he would have _____________.
A. wholesaler; more debt
B. retailer; less control
C. wholesaler; less time
D. franchise; less control
E. direct sales organization; limited promotional opportunities
Answer: D
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