What motivational appeal is best exemplified by commercials asking you to give money to charities that provide for needy children?

a. altruism
b. safety and security
c. relational needs
d. achievement and recognition


a

Communication & Mass Media

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In 1934, Time founder Henry Luce launched another visually-oriented magazine called

A) Harper's Bazaar. B) Life. C) Better Homes and Gardens. D) Time.

Communication & Mass Media

All state Foundation joined with the YWCA and Fleishman Hilliard to promote the Purple Purse Campaign, which focused on the problem of _________

A) alcoholism among women B) poverty among older women C) the velvet ghetto D) animal rights E) domestic violence

Communication & Mass Media

According to Wright, negotiations in collectivist cultures:

a. are indirect. b. are individual-oriented. c. no time is spent in building trust. d. they focus on only one issue.

Communication & Mass Media

Current popular radio station formats include all of the following EXCEPT

A) adult contemporary. B) adult spontaneous. C) classic rock. D) urban contemporary.

Communication & Mass Media