Mahindra and Mahindra is an Indian manufacturer of sport utility vehicles (SUVs). Its brand, the Scorpio, is recognized for its rugged design and construction and is marketed successfully in a number of emerging market countries. The company’s success is due in part to:
(a) Strong demand in the West for luxury off-road vehicles
(b) Country of origin effects
(c) The company’s experience operating in institutionally immature markets
(d) The company’s experience in global branding
(c) The company’s experience operating in institutionally immature markets
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