Using the same business you chose for Exercise 1, outline the information that you will need to collect about the new market.
What will be an ideal response?
Answers will be specific to the market
• Overall Market Indicators
? Population
? Per capita income
? Demand for product
? Profits (profitability) of similar products in that market
? MORE (students should look beyond the text to define)
• Market Growth Indicators
? Country GDP growth (or decline)
? Growth of market for particular products
• Product Indicators
? Export figures
? Number of sales leads
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