The principles of marketing can apply to people, just as they apply to goods and services
Indicate whether the statement is true or false
TRUE
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Consumers are less price sensitive when ________
A) price is only a small part of the total cost spent on the product over its lifetime B) they perceive the higher prices to be unjustified C) they change their buying habits regularly D) there are many substitutes and competitors in the market E) they are buying high-cost items
If a corporation is liquidated, preferred stockholders are paid before the creditors and before the common stockholders
Indicate whether the statement is true or false
DeAngelo went to the store to purchase groceries. By the time he reached the paper products aisle, he was down to his last few dollars but he desperately needed paper towels. After surveying the aisle, he bought a package that was labeled "Paper Towels" with no other designations. What brand of paper towels did he purchase?
A. Brand name B. Manufacturer brand C. Store brand D. Generic brand
Money received today is worth more than the same amount of money received in the future. This is true because
A) money received today can grow at a compounded rate. B) future inflation will devalue your current investments. C) all goods and services will cost more in the future. D) unique investment opportunities exist today, which may not be available in the future.