What are message design logics (MDL)? Explain the three types of MDLs.

What will be an ideal response?


Message design logics are distinct ways of thinking about communication situations, choosing which thoughts to express, and deciding how to express them in order to achieve goals. There are three types of MDLs: (1) the expressive MDL, (2) the conventional MDL, and (3) the rhetorical MDL. People who display an expressive MDL believe that the goal of communication is to clearly and fully disclose exactly what one thinks. The conventional MDL is based on the idea that communication is a game, where we must draw the line between what one thinks and what one can say in order to achieve social goals. The rhetorical MDL is based on the notion that we use communication to produce, shape, and reshape situations and identities in order to create a desired social reality.

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Define a trait based system.

What will be an ideal response?

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