Qualitative research procedures are classified as either ________ or ________
A) primary; secondary
B) direct; indirect
C) descriptive; exploratory
D) theoretical; non-theoretical
E) partial; total
B
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Targeting refers to the process of deciding which customers will get scarce products during product shortages
Indicate whether the statement is true or false
When considering the ethics of a visual aid, which of the following will help ensure there is no ethical lapse?
A) Provide only relevant background information on the visual aid. B) Minimize irrelevant data. C) Include enough information to allow readers to understand your point. D) Design visuals in such a way that they can be reshaped and manipulated to support a logical argument. E) Include visuals aids that are not open to individual interpretation.
The purpose of a sponsorship is to ________
A) immediately increase sales B) influence brand awareness and attitudes C) convey a specific brand message D) encourage immediate consumer action E) establish a dialogue about consumers' concerns
If an agreement is partially legal and partially illegal, the
a. legal part of the agreement may be enforced if it can be separated from the illegal part. b. entire agreement is considered to be illegal. c. entire agreement is considered to be legal. d. parties to the agreement have a choice of declaring it legal or illegal.