Measuring brand equity deals with the _____________________________________.
a. Brand management equity
b. The return the company can expect from the brand asset over time
c. Consumer based equity
d. None of the above
c. Consumer based equity
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_____ is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
A. Social media B. Static media C. An intranet D. A cookie
Select the true statement regarding electronic messages.
A. Electronic messages are extremely safe as they cannot be saved or leaked. B. Electronic messages are the private property of the system's owner, not of the sender. C. They cannot be forwarded by recipients to others without the original sender knowing it. D. There can be no permanent record of electronic messages. E. When electronic messages are deleted, it means that they are completely destroyed.
On November 1, Paula and Mia enter into a contract where both parties are obligated to perform on December 31. On December 1, Paula tells Mia, "I cannot and do not plan to perform my duties in our contract." This statement is a(n):
A) material alteration. B) anticipatory repudiation. C) nonmaterial breach since the statement is made before December 31. D) accord.
Which of the following should be included in the acquisition cost of a piece of equipment?
a. transportation costs b. installation costs c. testing costs prior to placing the equipment into production d. all are correct