Answer the following statement(s) true (T) or false (F)
1. If a song becomes popular in one geographic area, the record label might double marketing efforts
there to try to cultivate a regional hit.
2. It is the custom not to increase or decrease marketing expenditures for a recording release once a
plan is set.
3. Radio is no longer important in the promotion of recordings because it has been replaced by music
TV and social media.
4. The playlists of radio stations with oldies formats are not tracked closely throughout the music
industry.
5. An advantage to manufacturing-on-demand for CD duplication is that batches of CDs are duplicated
in small amounts to match purchases and thus reduce unsold inventory.
1. True
2. False
3. False
4. True
5. True
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