Hiring a celebrity for a promotional event is considered
A) a risky move, because you never know how they will behave.
B) a creative solution to any situation.
C) a time-honored tool for increasing media attendance.
D) too expensive for most organizations.
E) a tired technique that should usually be avoided.
Answer: C
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Media effects on attitudes:
a. are stronger at the specific level than at the general level b. are related to beliefs because beliefs are standards c. are always unintentional d. are called belief-type attitudes
Which aesthetic element is normally present in low-key lighting?
a. a dark background b. a light background c. light from at least three key lights d. a great amount of fill light e. a great amount of background light
A rhetorical question is meant to start a discussion among audience members
Indicate whether the statement is true or false.