You are the public relations practitioner charged with encouraging all organizational employees to participate in the company's recycling program. To do this, you create a campaign slogan: "Recycle for us; recycle for Earth"
This slogan is likely to resonate in what type of organizational culture?
A. High Masculinity – Because men tend to recycle more than women
B. Low Masculinity – Because this kind of culture rewards nurturing and cooperation
C. High Individualism – Because you need specific individuals to engage in the desired behavior of recycling
D. Low Individualism – Because the slogan is appealing to the collective "us" and "the Earth"
E. Both B and D are organizational cultures in which this slogan would resonate
E
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To estimate replacement sales, management must research the product's ________, the number of units that fail in year one, two, three, and so on
A) survival-age distribution B) lifecycle ratio C) obsolescence rate D) business turnover ratio E) product-performance usage
In the marketing mix, place includes ________
A) logistics B) discounts C) sales promotion D) advertising E) packaging
Perform the indicated operation, rounding to the nearest hundredth: 
What will be an ideal response?
Which statement is MOST nearly accurate about the validity of data sources, instru-ments to collect data, and the data itself?
a. Criterion-related validity is a concern only when testing employees for employ-ment. b. Data gathered from a national sample possess a greater degree of validity than data collected from a local sample. c. Valid instruments are able to detect true differences among the people or objects being measured. d. Validity is a concept that applies to data only, not to sources or instruments.