Charles Brothers Bakery's sales efforts to local schools emphasizes personal selling without any e-commerce support. If Charles Brothers Bakery is doing things right, we would expect that the situation of selling to schools requires
A. low relationship building and a low degree of consumer product awareness.
B. high relationship building and a low degree of standardized information exchange.
C. low relationship building and a high degree of standardized information exchange.
D. low relationship building and a low degree of standardized information exchange.
E. high relationship building and high consumer technology understanding.
Answer: B
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