Assertive individuals show one of the following characteristics:

a. show destructive traits.
b. feel uncomfortable around people.
c. unable to hold a position.
d. exert control.


d. exert control.

Communication & Mass Media

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The critical/cultural model assumes which of the following?

A. Audiences receive strong, direct effects from media campaign messages. B. Audiences are unaffected by media campaign messages. C. Audiences are indirectly affected by media campaign messages. D. Audiences actively use the media to construct their view of the world.

Communication & Mass Media

If you compliment a hostile question or questioner, you can defuse a tense situation and focus attention

on the issues rather than the personal antagonism. Indicate whether the statement is true or false

Communication & Mass Media

Positioning attempts to isolate a segment of the market in a highly competitive field by creating a unique image for a product that is fundamentally the same as its competitors' products

a. True b. False

Communication & Mass Media

Allness occurs when we draw conclusions based on evidence that is sufficient and unbiased

Indicate whether this statement is true or false.

Communication & Mass Media