Which of the following is NOT one of the six steps that can help smooth the path of customer change?
a. Develop customer trust.
b. Understand customers' habits and expectations
c. Develop innovation and limit trial.
d. Pretest new procedures and equipment.
e. Publicize the benefits.
c. Develop innovation and limit trial.
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A benefit for an organization that outsources its noncore positions is that ________.
A. the organization's reputation in the eyes of the local citizens improves significantly B. the need to purchase and update computers and related equipment is eliminated C. the loyalty of the remaining employees in the organization increases D. the long-term employee expertise of the organization is retained
Companies with multinational operations and/or newly acquired businesses typically have
A. multiple cultures (or subcultures) rather than a single culture. B. adaptive cultures. C. strong cultures. D. weak cultures. E. low-performance cultures.
International companies must decide how much to adapt their marketing strategy to local conditions. Identify and explain the two strategies companies can use
What will be an ideal response?
Which characteristic demonstrates a desire to help others succeed?
A. supportiveness B. openness C. cooperation D. encouragement