Nora Kelly, one of the managers of a multi-national company, is responsible for generating revenues and controlling costs in order to increase the operating income of her division. However, she is not concerned about investment-related decisions. Nora is most likely to be the manager of a(n) ________.
A) cost center
B) investment center
C) profit center
D) revenue center
C) profit center
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________ is a type of construct validity that assesses the extent to which a measure does not correlate with other constructs from which it is supposed to differ
A) Convergent validity B) Discriminant validity C) Nomological validity D) Concurrent validity
What is a collection of large complex data sets that cannot be analyzed using traditional database methods and tools?
A. Big data B. Snapshot C. Internet of things D. Knowledge
Among the major vehicles that the USIA employs to spread the "gospel of America" are Radio Marti, beamed into Cuba, and the Voice of America, directed at other international audiences
Indicate whether the statement is true or false
______________ is a research technique that focuses on understanding user needs through observation rather than from users' direct articulation of their needs
a. Lead user research b. Conjoint analysis c. Empathic design d. Beta testing e. None of the above