Distinguish between the service profit chain and internal marketing
What will be an ideal response?
The service profit chain links service firm profits with employee and customer satisfaction. This chain consists of five links: internal service quality, satisfied and productive service employees, greater service value, satisfied and loyal customers, and healthy service profits and growth.
On the other hand, internal marketing means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction. Marketers must get everyone in the organization to be customer centered. In fact, internal marketing must precede external marketing.
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Which of the following is a reason why an auditor needs an understanding of internal controls?
a. To provide individual comments on internal control non-compliance. b. To become comfortable that the client will pay its audit bills. c. To assess materiality. d. To assess the risk of possible misstatements in the financial statements.
Managers have a "large sample size" bias that ethical marketing researchers do not use for selfish advantage
Indicate whether the statement is true or false
Present value and future value computations assume the use of compound interest
Indicate whether the statement is true or false
________ costs can be conveniently traced to that product
a. Material b. Administrative utilities c. Depreciation d. Machine lubricant