Which of the following is NOT recommended in discussing price in a sales message?
a. Introduce price only after presenting the product and its virtues.
b. Keep price talk out of the first and last paragraphs, unless price is the distinctive factor.
c. Mention price in a complex or compound sentence that relates or summarizes the benefits of the product.
d. All of the above are recommended.
D
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The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering is called the ________
A) activity-based cost B) customer profitability analysis C) total customer cost D) product life-cycle cost E) direct product profitability
Some observers argue that insider trading is an efficient means to disseminate accurate information about the market and that it moves the markets in the direction of equilibrium. The challenge to this argument is, however, that this is accomplished by unfair and unethical means.
Answer the following statement true (T) or false (F)
To compute a product's profit or product margin, the product's sales and direct costs are needed in addition to the overhead costs computed in an activity-based costing system.
Answer the following statement true (T) or false (F)
Which of the following best describes message execution?
a. It is the way an advertisement portrays its information. b. It is the series of steps taken by marketers to finalize a product's unique selling proposition. c. It is the process where a manufacturer and retailer split the costs of advertising the manufacturer's brand. d. It is the manner in which consumers interpret an advertisement.