Why would an organization produce a single product or service and then attempt to sell it to two or more market segments?
What will be an ideal response?
An organization would produce a single product or service and then attempt to sell it to two or more market segments to avoid the added cost of developing additional versions of the product, which often entails high research and development, engineering, and manufacturing expenses. In this case, the incremental costs of taking the product into new market segments are typically those of a separate promotional campaign or a new channel of distribution. Although these expenses can be high, they are rarely as large as those for developing an entirely new product.
You might also like to view...
Which of the following statements about outlet centers is true?
A. Outlet centers are in remote locations, located some distance from department and specialty stores. B. Outlet centers have the no-frills look of warehouse stores. C. Outlet centers are not found outside of the United States. D. Outlet centers sell only irregulars and overruns. E. It is predicted that the number of outlet centers in the U.S. will double over the next decade.
A corporation would not be successfully trading on equity if it gathered funds by
A) issuing common stock B) issuing preferred stock C) issuing notes D) issuing bonds
The tort of nuisance includes only the trespassory invasion of real property
a. True b. False Indicate whether the statement is true or false
The child credit is for taxpayers with dependent children under the age of
A. 24. B. 17. C. 14. D. 19.