Salespeople should persist if the first effort to close is rejected, as this type of buyer admires persistence. Which communication style does this buyer have?
A) directive
B) rational
C) supportive
D) emotive
E) reflective
A
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Which principle tells us that the whole is greater than the sum of its parts?
A. principle of communication B. principle of nonsummativity C. systems process of equifinality D. mutual influence
Explain in precise terms the ways MPR differs from other components in the promotional mix and why marketers need to understand such differences
What will be an ideal response?
What area of information security focuses on preventing identity theft, phishing, and pharming scams?
A. Prevention and resistance B. Detection and authorizing C. Detection and response D. Authentication and authorization
The major difference between a typical credit account and a debit-only transfer system is that in the debit-only transfer system, _____
a. interest is assessed from the billing date b. the purchase price is immediately deducted from the consumer's bank account c. no interest is charged if payment is made at the billing date d. the consumer is billed monthly on the basis of the outstanding balance