The experience of an extended-stay hotel found that providing amenities such as mints on the pillow and free Internet connections were much more important than having contact workers interact with guests
Indicate whether the statement is true or false.
Answer: FALSE
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In comparison to sales promotion and personal selling, advertising is more effective at moving customers to take action
Indicate whether the statement is true or false
Institutional advertising does not emphasize product sales
Indicate whether the statement is true or false
The case study involving Teachers College, Columbia University, is based upon the principle of an organizations being ______.
A. an open system B. organization influenced by its environment C. the context in which the changes occurring D. all of these
If you walk into a(n) ________, you will likely find a broad variety of merchandise, deep assortment, and customer service, with everything organized into distinct departments for displaying merchandise.
A. department store B. off-price retailer C. specialty store D. discount store E. category specialist