Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?
A. The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
B. The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
C. By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.
D. In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
E. Coca-Cola risks losing its generic status.
Answer: D
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