Which of the following best describes a capital budgeting post-audit?
A. an analysis of an investment's cash flows prior to committing to the initial investment
B. an audit of an operating unit of a company
C. a comparison of actual results of capital investments with projected results
D. an audit performed only at the end of the project's life span
C. a comparison of actual results of capital investments with projected results
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Domestic competition typically puts pressure on the prices of international companies
Indicate whether the statement is true or false
Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?
A) advertising B) sales promotion C) word-of-mouth marketing D) public relations E) personal selling
In the context of the 4Ps of the marketing mix, high-tech media options like cell phones and the Internet have had a huge impact on ________.
A. policy B. people C. promotion D. position E. product
Goals should be ________ to be motivating.
A. quantifiable B. subjective C. unattainable D. open-ended E. easy to achieve