Imagine that you have just been made the marketing manager for your university. Your first task is to assess your university's immediate environment. What questions will you likely ask?
What will be an ideal response?
Answers will vary depending on the type of university, but should include discussion of the following:
Consumers-Who are the university's current consumers? What are their demographic profiles, or recent changes in composition?
Company (in this case, the university)-What is the university doing well, differently from the past? What are its strengths and weaknesses?
Competition-Who are the competitors? What are their strengths and weaknesses?
Corporate partners-For a university, likely partners include alumni, the community, and vendors, particularly technology vendors. What are they offering? How can they help the university?
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The percentage of sales method for communication budgeting tends to allocate funds for advertising in the opposite direction from what are needed
Indicate whether the statement is true or false
The training programs of both small and large marketing firms should incorporate three dimensions. One of them is knowledge of the product line, company marketing strategies, territory information, and business trends. What are the other two?
A) knowledge of personal selling skills; in-field sales training with supervision B) knowledge of personal selling skills; knowledge of self and others C) knowledge of company policies, procedures and benefits; stress management D) explanation of compensation methods; in-field sales training with supervision E) attitudes toward the company, its products, and its customers; application of personal selling principles and practices
A computer retailer sells some computer games to a minor. This contract is:
A) Unenforceable. B) Void. C) Enforceable. D) Voidable.
Consider the portion of the sensitivity analysis report that follows. The shadow price of $3.2 is valid as long as the right-hand constraint of 150 is within the range of ______.
a. 30 to 70
b. 30 to 150
c. 150 to 220
d. 80 to 180