Straight extension of the product means ________
A) introducing the product to the foreign market without any changes to the product
B) introducing the product to the foreign market with minor changes to the product
C) introducing the product to the foreign market with major changes to the product
D) introducing a customized product to the foreign market with a new marketing strategy
E) introducing a customized product to the foreign market with existing marketing strategy
A
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Your authors provide some guidance on developing logical paragraphs. Which of the following is one of their recommendations?
A) The first sentences should include a topic sentence that identifies the main idea of the paragraph. B) The body of the paragraph provides more information on the topic. C) Paragraphs should have a closing sentence that signals the end of the topic and indicates where the reader is now headed. D) As a rule keep paragraphs short. E) all of the above were recommended by your authors
Linear programming belongs to a family of tools called
A) decision tree models. B) qualitative models. C) mathematical programming models. D) heuristic programming models.
A prospective issuer of securities need NOT hire which of the following:
a. a securities attorney b. a certified public accountant c. a printer for the prospectus d. an underwriter e. all of the other specific choices must be hired
Cost competitiveness involves
A. sacrificing quality to keep costs low. B. offering high-quality products at higher prices. C. increasing prices to boost profits. D. managing costs by being effective. E. pricing products at a level attractive to consumers.