Which of the following is a difference between experiential approach to innovation and compression approach to innovation?
a. Experiential approach is used to establish a new dominant design, whereas compression approach is used to improve the function of the existing dominant design.
b. Experiential approach is used in periods of incremental change, whereas compression approach is used in periods of discontinuous change.
c. Experiential approach is used in fast-growing environments, whereas compression approach is used in highly uncertain environments.
d. Experiential approach is used to shorten the time of individual steps, whereas compression approach is used to test the improved product or service prototype.
Answer: a. Experiential approach is used to establish a new dominant design, whereas compression approach is used to improve the function of the existing dominant design.
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