What is the most effective way to use YouTube to promote a country music festival?

a. showing videos from previous festivals
b. providing festival schedule updates
c. answering questions about musicians
d. updating visitors about parking


a. showing videos from previous festivals

Communication & Mass Media

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Masstech Inc follows an employee hierarchy for sustained success of its business. A rule for communication in the company is that members should approach senior-level managers routed through their team managers

Since Tanya needed approval to make an urgent change in the work process, she approached a senior manager directly and accomplished the task. The company saw the benefit in her approach and it became the new communication rule. Which process does this scenario describe? a) Structuratio b) Socialization c) Identification d) Assimilation

Communication & Mass Media

Kristin used an iconic photograph as her visual aid. This means that the photograph was __________.

A. not sourced B. displayed in black and white C. recognized by almost everyone D. part of the local culture

Communication & Mass Media

Agenda-setting suggests that the press determines exactly what people should think

Indicate whether this statement is true or false.

Communication & Mass Media

If using an object as a visual aid, the smaller the better

Indicate whether the statement is true or false.

Communication & Mass Media