A brand name refers to ________.
A. a product's identifier that only can be spoken
B. a product's identifier that consists of only the symbol or design that cannot be spoken
C. the identification of an organization's products based upon individual SKUs
D. any word, device (design, sound, shape or color), or combination of these used to distinguish a seller's products or services
E. the commercial, legal name under which a company does business
Answer: D
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In ________, the basic home-market communications strategy is retained while the product is changed to local use or preference conditions
A) dual extension B) mono adaption C) product extension/communication adaptation D) product adaptation/communication extension
When utilizing univariate techniques, for metric data, when there is (are) ________ the z test and the t test can be used
A) only one sample B) two independent samples C) more than two independent samples D) A and B are correct
In a tests of a structural model, the path between store preference and store patronage has a coefficient of
.85. What does this provide evidence of? A) time order of occurrence B) nonspurious association C) absence of other casual factors D) the hypothesis that preference causes store patronage is supported E) None of the above
Michael withstood a large amount of company opposition and he made the hard decision to be fully honest about the company product recall. He felt good about his decision believing it was the right thing to do even if it was an expensive recall for the company. Which component of ethical behavior is Michael demonstrating?
A. component 1: moral sensitivity B. component 2: moral judgment C. component 3: moral motivation D. component 4: moral character