In order to reach a new target market, Old Spice has changed its products' package design, reformulated the scent of its products, arranged to have its products carried at hair salons at a higher mark-up, and begun running new ads aimed at women. What has been changed?
A. marketing mix
B. perceptual value
C. product line
D. niche market
E. product utility
Answer: A
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Answer the following statement true (T) or false (F)
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